U.S. per capita seafood consumption has been steadily increasing, reaching an estimated 16.55 pounds in 2024. This growth is supported by the expanded availability of value-added options, including frozen meals, ready-to-eat products, and pre-seasoned fillets. While preferences between finfish and shellfish have varied, overall demand continues to rise.

Seafood Industry – H1 2025 Key Trends

• Increased demand for seafood continues as consumers shift to more casual and frequent weekly seafood consumption.
• Consumers over the age of 45 make up 47% of overall consumption. However, Millennials and Gen Z are the top at-home seafood consumers, favoring convenient, easy-to-prepare options.
• Impending tariffs led to a surge in shipments, but may be followed by supply deficits; increasing reliance on domestic production.
• Unprepared players may struggle amid tariffs and macroeconomic shifts, while those who adapt will capitalize on consolidation and M&A opportunities.