Juan Ortega is a Managing Director at ACT Capital Advisors, where he advises founders and owners of lower-middle-market companies through confidential, competitive sale processes. Based in Miami, he combines deal execution expertise with real-world operating experience to help sellers maximize value while finding the right strategic fit.
Before joining ACT, Mr. Ortega built, scaled, and exited multiple businesses as both founder and operator. As CEO of HCOA Fitness, he orchestrated a successful turnaround and sale. He also acquired the Orangetheory Fitness area development rights for Missouri and scaled the multi-unit franchise business to a successful exit. Earlier in his career, he worked at a multi-billion-dollar family office, where he sourced and executed acquisitions across diverse industries.
Mr. Ortega’s sector expertise spans aviation services, industrials, and multi-unit consumer services. His operator’s perspective drives his approach to every engagement—rigorous preparation, strategic positioning, and targeted buyer outreach that protects confidentiality while delivering optimal outcomes for sellers.
Mr. Ortega holds an MBA in Finance from Florida International University and a B.S. in Industrial Engineering and Economics from the Georgia Institute of Technology.
